Empathy drives the kind of marketing that doesn't just sell products—it shapes culture. That's why CC:DC matters.
CC:DC was founded on a simple truth: creativity is the world's most powerful force for change—but only if everyone has a seat at the table.
Spaces like the Cannes Lions International Festival of Creativity shape how the world thinks about culture, advertising, and storytelling. Yet historically, underrepresented voices have been excluded from these conversations. CC:DC was created to change that.
Since 2018, we've brought more than 130 ambassadors to Cannes, creating pathways for talent who might never otherwise access this stage. The result? Careers launched, companies founded, and a global network of changemakers who are reimagining what creativity and leadership look like when inclusion is non-negotiable.

We’re not just seeking résumés, we’re seeking doers. People who don’t just talk about change, but act on it. Whether you’re a student leader, a mid-career creative, or a seasoned professional opening doors for others, this program was designed for you.
The 2025 Ambassadors say it best. In their own words, hear why being part of this program is about more than showing up — it’s about leading, creating, and leaving a mark on the industry.

For college students (with a strong emphasis on HBCU students) who are just starting out and are ready to spark change.

For early-to-mid career creatives, strategists, marketers, and communicators who are shaping culture and ready to level up.

Apply to the Cannes Lions Academies through CC:DC
CC:DC provides access and community for ambassadors in certificate-based Cannes Lions programs.

For established professionals who want to mentor and guide the next generation of underrepresented talent.

Through this program, participants walk away with:
Meet the creative leaders transforming the industry. These ambassadors have walked the Croisette, built their platforms, and are now reshaping what inclusion looks like at the highest levels of creative leadership.
This program is possible because of our sponsors, who believe in building a more inclusive creative industry. Their investment ensures ambassadors can attend Cannes without financial barriers.
Interested in partnering with us?







